Magnum Broadcasting has flipped AC “Lite Rock 92.1” WEZY Racine, WI to Country “Q92.1“.
Targeting the southern suburbs of Milwaukee, the station has applied for new WMKQ call letters. Q92.1 will pair with sister 92.5 WBWI West Bend, which covers the northern portions of the Milwaukee market, to give a competitor to iHeartMedia’s market leading 106.1 WMIL.
Magnum acquired WEZY and WBWI along with their AM sister stations from Bliss Communications earlier this year.