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The Beat Returns To Columbia

100.1 The Beat WXBT 560 WVOC ColumbiaiHeartMedia has completed the reset of the moves it made just over three years ago in Columbia, SC as it relaunches Urban “100.1 The Beat“.

Launching with “10,000 Joints In A Row”, the station is positioning itself as “Columbia’s Real Hip-Hop & R&B” up against Alpha Media’s “Hot 103.9/93.9” WHXT/WSCZ. The move sends News/Talk WVOC back exclusively to 560, where it was prior to the move to 100.1 in October 2011. WVOC began simulcasting on 100.1 and 560 in November in preparation for this move.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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