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Z95 Debuts In Waco

Z95 Z95.1 Waco Hip Hop R&B iHeartMedia has launched Rhythmic CHR “Z95.1” K236BR/KBGO-HD2 Waco, TX.

The new format will compete against a pair of Rhythmic CHR’s in the market: Edwards Media’s “94.5 The Beat” KWBT and M&M Broadcasters “Hot 104.9” KBHT. The new format duplicates the Z branding used at sister “Z92.3” KIIZ in the adjacent Killeen/Temple market.

Z95Live.com was registered by iHeart for the station but is not yet live.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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