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X Returns To St. George

96X Rock St. George Juan 104.1 Canyon MediaTwo months after Media Advisors flipped AlternativeX98.9” KRQX Hurricane/St. George, UT to Classic Hits, Canyon Media has returned the X brand to the market.

96.3 K242BV St. George has launched Active Rock “96X“, positioned as “Rock St. George”. The new format flanks sister Classic Rock “95.9 The Hawk” KZHK.

Canyon Media acquired K242BV along with two other translators in October for $144,000. Another one of those, 101.5 K268BT Shivwits has applied to complete its move to 104.1 with 250 watts at 1038 meters where it will shortly debut as Spanish Adult Hits “Juan 104.1“. Juan1041.com was registered concurrently with 96XStGeorge.com and RockStGeorge.com. Both translators will be rebroadcasting HD subchannels of Canyon Media’s 101.5 KCLS Leeds.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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