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WZPW Rebrands As Peoria’s 92.3

Peoria's Power 92.3 WZPW  Cumulus Rhythmic CHR “Power 92.3” WZPW has a new name for the new year.

Facing increased competition from Alpha Media’s new “Energy 102.3” WNGY as well as Advanced Media Partners’ “98.5 Kiss-FM” WPIA, WZPW has relaunched as “Peoria’s 92.3“.

Prior to the launch of WNGY, WZPW registered a 6.1 share in the Spring 2014 Nielsen Audio ratings.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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