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La Gran D Moves In Boise; La Poderosa To Return

Latino 106.3 La Gran D La Grande 101.9 KDBI Boise KQTA Poderosa KPDAAnother station is on the move in Boise.

As Country “100.7 The Bull” KQBL prepares to relocate to 101.9 in Mid-February, JLD Media has cleared an opening by moving Regional Mexican “101.9 La Gran D” KDBI Emmett to 106.3 Homedale. That move eliminates Spanish AC “Latino 106.3” KQTA.

With the KDBI call letters moved to the 106.3 allocation, 101.9 has temporarily claimed the KPDA call letters that belonged to 100.7 during a previous format. That Regional Mexican “La Poderosa” brand appears to be on its way back to Boise and 100.7 as JLD Media registered LaPoderosaIdaho.com concurrently with LaGranD1063.com.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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