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WLOH Flipping To Country

1320 WLOH 99.3 104.5 Lancaster CountryNews/Talk 1320 WLOH Lancaster, OH and its pair of translators will flip to Country on Friday, January 30 at 12:00pm.

WLOH, which also airs on 99.3 W257EQ Logan and 104.5 W283BO Lancaster, will place the branding focus on the FM signals. WLOH Co-owner/Operations Manager Mark Bohach told Logan Daily, “Country listenership in Fairfield and Hocking counties is huge and at least three radio stations have abandoned the format in the past five years. We believe there is a strong demand for a station that not only plays the new music but includes the country classics as well.”

WLOH/W257EW/W283BO will retain its sports play-by-play of Cleveland Indians baseball, Columbus Blue Jackets hockey, Cincinnati Bengals football, and Ohio State University.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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