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Touch Expands To Battle Creek

102.7 The Touch 930 WTOU Battle Creek WBCK 1560 WNWN 95.5 KalamazooMidwest Communications Urban AC “The Touch” 1560 WNWN/95.5 W238AL Portage/Kalamazoo, MI has begun simulcasting on 930 WTOU/102.7 W274AQ Battle Creek.

Midwest acquired then Sports 930 WBCK from Cumulus in January 2014 for $175,000 and then purchased the translator in May for $45,000. 930 has been silent since last summer.

Over time Midwest intends to add unique local church and sports broadcasts for each signal, but for now both will carry the same programming around the clock.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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