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Maverick Moves In College Station

Maverick 101 102.7 100.9 KVMK  K274CM Bryan College StationBryan Broadcasting has signed-on 100.9 KVMK Wheelock, TX.

KVMK has assumed the Country format of 102.7 K274CM College Station/KNDE-HD4 as “Maverick 101“. General Manager Ben Downs wrote on the company’s website, “Our original plan for our Maverick country music format was to build a much taller tower and operate it with a more powerful transmitter to get farther distances than it currently does. Our best estimate to do the full power station was about a year and we were ready to go with music as well as Drake and Mel. So we purchased the metro signal station at 102.7 to get things rolling as soon as possible and the response has been great. We think everyone is going to be very happy with the new coverage area; especially toward the north of Brazos County, Robertson, and Madison Counties.”

KVMK is a Class A signal rimshotting the Bryan/College Station market with 4.4kW at 116.4 meters. The “Maverick” brand launched on K274CM in August 2014. The station will continue to simulcast on 102.7 for the short term before a new format is launched there.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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