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Bustos Swaps Portland AM Formats

La Grand D Grand Grande 1150 KGDD 93.5 Portland PDXRR 1520 KXET BustosBustos Media has swapped formats and call letters at its Portland, OR cluster.

Regional Mexican “La Gran D” KGDD moves from 1520 to 1150 while retaining its translator on 93.5. Brokered Russian “PDXRR” makes the reverse move from 1150 to 1520.

The move places the programming without an FM simulcast on the stronger AM signal. 1520 operates with 50kW daytime and 15kW nights, while 1150’s facilities are just 5kW daytime and 10 watts at night. However KGDD also has 99 watt translator 93.5 K228EU to serve the market.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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