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WTZR Flips To Alternative

99.3 The X ZRock Z Rock WTZR WEXX Johnson City Kingsport Bristol BroadcastingBristol Broadcasting has flipped Active Rock “Z-Rock 99.3” WTZR Elizabethton, TN to Alternative “99.3 The X“.

The move takes WTZR out of the head to head Active Rock battle with Holston Valley Broadcasting’s “95.9 The Hog” WRZK Colonial Heights in the Tri-Cities market of Johnson City/Kingsport, TN/Bristol, VA. Both stations were tied with a 2.4 share in the Fall 2014 Nielsen Audio ratings.

Bristol has applied for new WEXX call letters for The X.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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