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Salem Acquires Disney Properties In Atlanta & Pittsburgh

Salem Media Group Radio Disney 590 WDWD Atlanta 1250 WDDZ PittsburghSalem Media is adding two more properties from Radio Disney’s portfolio.

Salem’s South Texas Broadcasting subsidiary will pay $2.75 million for 590 WDWD Atlanta. The purchase gives Salem a sixth station in the Atlanta market joining Christian AC “104.7 The Fish” WFSH-FM Athens, Conservative Talk “920 The Answer” WGKA Atlanta, Christian Preaching simulcast “Faith Talk 970” WNIV Atlanta/1400 WLTA Alpharetta and Business Talk “Biz 1190” WAFS Atlanta.

In Pittsburgh, Salem’s Pennsylvania Media Associates adds 1250 WDDZ Pittsburgh for $1 million. WDDZ will become Salem’s third station in the market joining Christian Preaching combo 730 WPIT and 101.5 WORD-FM Pittsburgh.

Salem has been the busiest partner in Radio Disney’s divestitures. Salem paid $1.3 million for 990 WDYZ Orlando in December and acquired stations in Little Rock and San Antonio in a previous sell-off.

Profile photo of Lance Venta
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

5 Comments

  1. Profile photo of joseph_gallant


    WDDZ Pittsburgh will probably become “The Answer 1250”, with Salem’s conservative-talk format, but what will they do with WDWD Atlanta??

    My guess: The Christian preaching will move to the bigger 590 signal, with the 970/1400 combo changing formats.

    Might Salem also re-acquire WMKI-1260 Here in Boston (which it once owned)?? I could see them re-acquiring the station and flipping it to “The Answer 1260”.

  2. Profile photo of Marc B


    Although they have since sold it Salem also bought the former RD affiliate in Rhode Island AM 550.

  3. Profile photo of Dr. Akbar


    Disney bought Pittsburgh for $5m…sells it to Salem for $1m, or 20 cents on the dollar. Atlanta’s 5-Ninety sells for $2.75m…tough to figure out the price Disney paid as it was spun off as part of the WKHX-AM/FM & WYAY package Citadel purchased from ABC/Disney. WDWD’s daytime coverage reaches a lot of people in a large market that is user friendly for the kinds of programming Salem offers. And in spite of a highly directional nighttime signal, 5~Ninety’s coverage is greater than Salem’s WGKA that operates with 490 watts at night.

  4. Profile photo of Theater of My Mind


    The decline of AM radio continues.

    • Profile photo of Nathan Obral


      The AM dial has been in decline since FM receivers were made standard in car radios back in the 1960s…

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