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iHeart Launches 96.5 Country Des Moines

96.5 Country K243CA Des Moines KDRB-HD2 iHeart Bobby Bones NashiHeartMedia has launched Country “96.5 Country” K243CA Millman/KDRB-HD2 Des Moines.

The 102 watt translator (Coverage Map) gives an in-market competitor to Cumulus’ duo of “92.5 Nash Icon” KJJY and “97.3 Nash-FM” KHKI. Those stations placed fourth and fifth in the Fall Phase 2 Nielsen Audio trends with a combined 10.6 share.

Profile photo of Lance Venta
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

3 Comments

  1. Profile photo of Owen McCormick


    With that puny signal, what do they expect to accomplish?

    • Profile photo of Lance Venta


      The point is to keep KJJY and KHKI below KKDM, KDBR, and WHO in the overall ratings and in-demographics for sales purposes. Even knocking half a share point from them accomplishes that goal. Plus it gives them yet another Top 100 market to clear Bobby Bones.

  2. Profile photo of Neil Griffin


    I get the strategy, but the 100kw Audubon station is going to stomp on it in the western suburbs. Might do better on 96.7. .

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