iHeartMedia has launched Country “96.5 Country” K243CA Millman/KDRB-HD2 Des Moines.
The 102 watt translator (Coverage Map) gives an in-market competitor to Cumulus’ duo of “92.5 Nash Icon” KJJY and “97.3 Nash-FM” KHKI. Those stations placed fourth and fifth in the Fall Phase 2 Nielsen Audio trends with a combined 10.6 share.
With that puny signal, what do they expect to accomplish?
The point is to keep KJJY and KHKI below KKDM, KDBR, and WHO in the overall ratings and in-demographics for sales purposes. Even knocking half a share point from them accomplishes that goal. Plus it gives them yet another Top 100 market to clear Bobby Bones.
I get the strategy, but the 100kw Audubon station is going to stomp on it in the western suburbs. Might do better on 96.7. .