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iHeart Rumbas In Lancaster

Rumba 1390 WLAN News/Talk RJ Harris Ken Matthews 580 WHPiHeartMedia has flipped Conservative Talk 1390 WLAN Lancaster, PA to Spanish CHR “Rumba 1390“.

WLAN had been airing a mix of syndicated talkers and simulcasts from 580 WHP in the adjacent Harrisburg market. The station registered a 0.0 share in the Fall 2014 Nielsen Audio ratings.

The new format targets the 8% Hispanic demographic of the market. iHeart also owns a similarly branded “Rumba 1340/92.3” WRAW/92.3 W222BY in the adjacent Reading market.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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