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Alternative Buffalo Adding Second Signal

Alternative Buffalo 107.7 WLKK Wethersfield Township 104.7 W284AP Nik Rivers EntercomEntercom Alternative “107.7 Alternative Buffalo” WLKK Wethersfield Township, NY will add a second signal on Monday, May 11 to better reach listeners in Buffalo proper.

104.7 W284AP Buffalo will begin airing the Alternative format via 102.5 WTSS-HD2. The translator recently completed an upgrade to 250 watts at 103 meters where it covers the east side of Buffalo including the area around the University of Buffalo (Coverage Map). Entercom purchased W284AP last year from Family Life Ministries for $125,000.

WLKK rimshots the Buffalo market and received a 1.4 share in the Winter 2015 Nielsen Audio ratings.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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