Newcap Radio has flipped CHR “Hot 92.3” CFRK-FM Fredericton, NB to Country “New Country 92.3“.
Launching with a “Make The Switch” campaign, the new format is directly targeted at Bell Media’s “KHJ” 1260 CKHJ, the last AM station in the market. The move leaves Bell’s “106.9 Capital-FM” CIBX-FM as the only CHR in the market.
The change took place at 12am Atlantic time.