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94.3 WFAS Drops Local Programming

94.3 WFAS W232AL Westchester Mary DeSilva Hartman Cumulus Westwood OneFor the second time this week a smaller Cumulus station that serves part of a large market has removed all locally originating programming.

AC “94.3 WFAS” W232AL Pomona/WPLJ-HD2 New York has let go of PD/Morning Host Mary DeSilva and afternoon host “The Hartman” and is now running Westwood One’s AC format. WFAS serves the Westchester and Rockland County suburbs north of New York City.

The current iteration of the station launched last August following the move of 103.9 WFAS-FM to Bronxville where it targets portions of New York City as Urban AC “Radio 103.9” WNBM.

Profile photo of Lance Venta
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

4 Comments

  1. Profile photo of joseph_gallant


    Might Cumulus decide to drop local programming at it’s bigger stations to give it’s national formats and programming more clearances?

  2. Profile photo of StogieGuy


    Sure, because we all know that local programming results in lower ratings. Oh, wait….

  3. Profile photo of Towerclimber31


    It is pretty shocking that Cumulus smacked a few months out of the wallet to put this thing on air, then did nothing to promote it. You really have to scratch your head and wonder why they even bothered.

  4. Profile photo of Autodyne


    What’s WFAS(AM) “twelve-three-oh!” doing these days? Why not program it full service in the drivetimes and simulcast it on 94.3?

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