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Radio Disney To Launch Country Channel

Radio Disney CountryAs Radio Disney continues its evolution to a mostly digital existence, the network has announced it will launch “Radio Disney Country” this fall.

What they are calling “a modern, multi-platform country music-focused network for families,” will feature young artists and the biggest country hits. Florida Georgia Line, Hunter Hayes, Maddie & Tae, The Band Perry, Kelsea Ballerini, Thomas Rhett and RaeLynn are listed as core artists.

The launch will be tied into the CMA Awards this November and the channel will be exclusive to Radio Disney’s digital platforms including its app.

Radio Disney will launch Radio Disney Country, a modern, multi-platform country music-focused network for families, this fall. It was announced today at CMA Fest by Phil Guerini, Vice President, Programming and General Manager, Radio Disney, who was accompanied by country music’s youngest rising stars Hunter Hayes, Maddie & Tae and Kelsea Ballerini. The 24/7 network will feature chart-bound young artists and today’s biggest country hits, including Florida Georgia Line, Hunter Hayes, Maddie & Tae, The Band Perry, Kelsea Ballerini, Thomas Rhett and RaeLynn.

“Country music continues to grow in popularity among tweens and teens. As a trusted name in family entertainment, Radio Disney is delighted to introduce a new music outlet dedicated to country music and expand upon the engaging content we successfully deliver through Radio Disney’s multi-platform network,” said Guerini.

The channel launch will coincide with the 2015 Country Music Association Awards in November and will live on the Radio Disney App, as well as on third party digital platforms. Multi-platform offerings will include music videos, in-studio interviews and performances.

“I am so excited about Radio Disney launching a country channel,” said Ballerini. “It’s so cool to get a new generation and a new group of ears on my music…and all of the awesome music coming out of Nashville. I think it will be great for the format, it’s been great for me, and I’m hopeful to do more with them in the future.”

Radio Disney Country is produced by Radio Disney, a multi-platform music brand known for introducing new artists and playing the music of many of today’s most popular young artists, including, Ariana Grande, Taylor Swift and Shawn Mendes. It is widely recognized by the music industry as an influencer to drive music awareness and is among a select group of mainstream radio stations tracked by Billboard and Mediabase music panels. Radio Disney’s Top 40 playlist is driven by listener requests and represents major label recording artists, including One Direction, Katy Perry, 5 Seconds of Summer, Fifth Harmony and Demi Lovato. Billboard magazine has also twice cited Radio Disney in its “Maximum Exposure” list, which names the Top 100 ways to get music noticed. Radio Disney reaches millions of listeners each week across its national feed originating from Los Angeles, RadioDisney.com, Sirius XM satellite radio on channel 79, HD Radio, ShowMobile, Aha Radio, Slacker, TuneIn, iTunes Radio, and the Radio Disney iOS and Android Apps.

Profile photo of Lance Venta
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

2 Comments

  1. Profile photo of Dr. Akbar


    Going for an audience that loves everything Disney and isn’t afraid to pester parents into shelling out $$ to purchase even more of the brand. Makes a lot of sense, so guess this means Nurse Jeff and I should double down on DIS stock.

  2. Profile photo of Brett Morris


    It’s good that Disney is creating a network on the most popular format in the US. Going 100% digital is ok but think they would do better if they had some FM radio stations.

    Sure when Radio Disney was a major network it didn’t do so well. Main problem was that all their stations except 1 where on the AM band. Lots of radio manufactures don’t make devices that receive AM radio. If they do it doesn’t come in well. FM radio is where most of the younger listeners are. If they want to grab the attention of families if its on Radio Disney or the new Radio Disney Country they should look at getting on FM radio in at last major markets.

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