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96 Rock Cincinnati Goes Local In Mornings

96 Rock 96.5 WFTK Cincinnati JD Mistress Bridget Free Beer Hot WingsCumulus Active Rock “96 Rock” WFTK Lebanon/Cincinnati has dropped the syndicated Free Beer & Hot Wings morning show after ten months and replaced it with a local music-intensive show.

“96 Rock Mornings with JD & Bridget” debuted on Monday, July 6 hosted by former night host JD and middayer Mistress Bridget. This is a return to mornings for Bridget who was part of the station’s previous local morning show with former Program Director Michael “Fin” Walter until last September. She will continue to host middays as well.

Program Director/Afternoon Host Axel Lowe told the Cincinnati Enquirer, “Cincinnati spoke, we listened. The 96 Rock audience wants music in the morning and that’s what we are delivering, the most rock in morning drive.”

WFTK dropped from a 2.4 share to 1.8 in the May 2015 Nielsen Audio PPM ratings. It is far behind iHeartMedia’s crosstown Active Rock 102.7 WEBN’s 4.6 share.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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