Withers Broadcasting has flipped Variety Hits 104.1 WETT Bridgeport/Clarksburg, WV to AC “Mix 104“.
The new format positions WETT directly against West Virginia Radio Corp’s “Magic 106.5” WWLW Clarksburg. That move is doubled by the addition of former WWLW morning host Jack Logar for the same duties at “Mix 104“. Logar exited WWLW at the end of 2014.
In addition to WETT, Withers operates a pair of television stations in the Clarksburg market: CBS affiliate WDTV 5 and Fox affiliate WVFX 10.