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Nielsen Rejects Support Of Voltair

Nielsen Audio Voltair WebinarNielsen Audio held a webinar with clients today to reveal their thoughts on the Voltair processor.

The company stated that they flat-out do not support the Voltair as there are very few 1/4 hour increases in PPM although Voltair does show improvement in minute references. Nielsen is currently testing new watermark improvements which will become available to subscribers in the fourth quarter this year. Further details regarding the new monitors and station requirements will be given to clients in September with a new Quality of Encoding monitor rolled out to all clients in 2016.

Nielsen did not come out and say that current users of the Voltair processor are required to stop using it. They did ask that users respect the integrity of their ratings currency.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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