Signal Media of Arkansas has flipped Urban Oldies “Heartbeat 106.7” KHLR Benton/Little Rock to Country “106.7 The Ride“.
Debuting with 10,000 songs in a row, the new Country format gives competition to iHeartMedia’s combo of Country “KSSN 96” 95.7 KSSN and Classic Country “105.1 The Wolf” KMJX. KHLR’s now former format placed tenth in the Little Rock market with a 3.4 share in the Spring 2015 Nielsen Audio ratings. Signal Media also owns Classic Rock “The Point 94.1” KKPT and Sports “103.7 The Buzz” KABZ in the Little Rock market.