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Alternative 106.9 XFM Debuts In Yakima

106.9 XFM Yakima Alternative Ingstad Radio WashingtonIngstad Radio Washington has launched Alternative “106.9 XFM” K295BT Wapato/KHHK-HD3 Yakima, WA.

Launching with 10,000 songs in a row, the new station becomes a flanker for sister Classic Rock “105.7 The Hawk” KRSE against Townsquare Media’s Active Rock 94.5 KATS and CHR 107.3 KFFM. KRSE Program Director Brian Henderson will add the same duties for XFM.

The 106.9 signal signed-on earlier this summer simulcasting “ESPN Deportes 980” KTCR after that station dropped its Classic Country “Tractor” identity. K295BT is the second translator Ingstad has launched in Yakima this year following Hot AC “Big 106.1” K291BV in May.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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