iHeartMedia ended up making the second new format launch of the day in Las Vegas with the debut of Urban "Real 103.9" K280DD/93.1 KPLV-HD2 at 10:39am. The first song was Kid Ink featuring DeJ Loaf's "Be Real". Original Report 8/31: iHeartMedia will launch Urban "Real 103.9" K280DD/93.1 KPLV-HD2 Las Vegas on Friday, September 4 at