American General Media Alternative "Area 102.9" 840 KARS Belen/102.9 K275AO Albuquerque has segued to Active Rock while retaining the current branding. Now positioning as "Shut Up & Rock", the move shifts KARS/K275AO's focus from attacking iHeartMedia's Alternative "104.1 The Edge" KTEG to Rock "94 Rock" KZRR. While American General Media does not subscribe to Nielsen