Townsquare Media pulled the plug on the AM/FM simulcast of KIT Yakima on Friday.
While the News/Talk format remains on 1280 KIT Yakima, the three and a half year old simulcast on 99.3 KIT-FM Naches has given way to Rhythmic Oldies “Mega 99.3” KMGW.
Rik Mikals, Brand Manager at sister Country “92.9 The Bull” KDBL and CHR 107.3 KFFM adds those duties at KMGW.
Wow, a “Mega” is back, years after the Jammin Oldies ‘fad’ was thought to have ended.
If this is their idea of taking out KHHK in order to protect KFFM. I wish KMGW the best of luck cause they’re going to need it.