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Saga Launches Fourth Asheville Translator

ESPN Asheville 97.3 1310 WISE 970 WYSE Saga CommunicationsSaga Communications Sports “ESPN Asheville” 1310 WISE Asheville/970 WYSE Canton NC is now airing on 97.3 W247BV Asheville bringing the station’s programming to FM.

The new signal operates with 99 watts vertical at 316 meters from the same tower as recently launched 105.5 W288CQ (Coverage Map). The station is Saga’s third translator (or metro signal as the company calls them) to sign-on this year and fourth overall joining AAA “98.1 The River” W251AO, Classic Hits “Rewind 100.3” W262CO, and Country “105.5 The Outlaw” W288CQ. In addition to the two AM’s that will now be heard on 97.3, Saga also owns AC “Mix 96.5” WOXL and Rock “105.9 The Mountain” WTMT in the Asheville market.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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