The changes in the Lubbock market didn’t stop with the five station frequency swap.
Townsquare Media is now getting into the act with the rebranding of Classic Hits “98.1 Kool-FM” KKCL Lorenzo as “Awesome 98“. With the rebranding comes a shift of the playlist to focus on the 1970s and 80’s while adding some early 90’s songs. KKCL has been some form of Oldies/Classic Hits since the mid-1990’s.