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B98.5 Atlanta Makes Morning Show Change

B98.5 WSB-FM Atlanta Tad Lemire Jeff Elliott Melissa CarterCox Media Group AC “B98.5” WSB-FM Atlanta has hired Tad Lemire as its new morning host joining Melissa Carter.

Lemire joins WSB-FM from Cox’ “Mix 96” KRAV Tulsa and previously worked for the company’s “Star 99.9” WEZN Bridgeport CT where he worked for WSB-FM PD Chris Eagan. He also spent many years in the Providence market at 93.3 WSNE and “98.1 WCTX“.

Lemire will debut in Atlanta on February 1 and replaces Jeff Elliott who departs the company.

Cox Media Group (CMG) Atlanta Radio has tapped Tad Lemire to join Melissa Carter on B98.5. Lemire, formerly on CMG Tulsa’s Mix 96, will join Carter on the new Tad & Melissa Show weekday mornings 5 to 9 a.m. beginning Feb 1.

“Tad is a rising star in Cox and I’m thrilled to welcome him to B98.5 and Atlanta,” said CMG Atlanta Radio VP and General Manager Donna Hall. “The energy, passion and chemistry he and Melissa have will take this morning show to new heights and I’m certain that our listeners will love what they hear.”

Previously, Tad was on mornings at Star 99.9 FM in Connecticut and on WSNE and WCTK in Providence, Rhode Island.

“Tad can lead a morning show like no one else,” said Chris Eagan, Director of Branding and Programming for B98.5 and 97.1 The River. “His clever wit is second to none and his work ethic is tireless. I can’t wait to hear him on the air.”

“I am thrilled to be working with Chris Eagan again and continuing my career with Cox Media Group,” added Lemire. “This is truly the best media company in the business, and the opportunity to work with Melissa Carter was one I couldn’t pass up.”

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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