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Piolin Adds New Affiliates In Dallas & Houston

La Mejor 104.5 Houston KTBZ-HD3Eddie “Piolin” Sotelo expands his syndication footprint with new affiliates in Dallas and Houston.

In Dallas, the show will air in middays from 10am to 2pm on CBS Regional Mexican “La Grande 107.5” KMVK. The show will be localized with inserts by former KMVK night host Pelos Parados. El Bolillo will move from middays to nights.

Latino Broadcasting Corportation’s “La Mejor 104.5” K283CH/KTBZ-HD2 Houston will add Piolin for mornings airing live from 8am to 12pm. K283CH launched last September with 99 watts from downtown Houston.

Piolin was previously heard in both markets when employed by Univision. His current program is distributed by Alliance Radio Networks.

Latino Broadcasting Corporation (LBC), a radio company serving the Houston Hispanic market, announced today that famous radio personality, Eddie “Piolin” Sotelo, and his national syndicated Spanish language morning radio show, El Show de Piolin, will join the Monday through Friday on-air lineup on 104.5FM “La Mejor”, KTBZ HD2. The show will air live from 8:00 a.m. to 12:00 Noon and makes its Houston debut today.

Eddie Sotelo – known as “Piolin” – is the most widely recognized personality in Spanish radio. Piolín’s distinctive humor, vibrant energy and entertaining persona engage and captivate a diverse Hispanic audience of all ages. Playing the best in Regional Mexican music, this fun-filled, inspiring and informative show features sports and entertainment stars, political figures, immigration attorneys, doctors and health specialists, and more. The show covers the latest news and information of interest to Latinos, and features insight and opinions on a variety of current issues and trending topics relevant to Hispanics.

“Piolin’s return to the FM frequency has been eagerly awaited in the Houston market,” said Omar Romero, Chief Executive Officer of Latino Broadcasting Corporation.

Piolin said, “I’m thrilled to be back on the FM dial in Houston and on 104.5FM “La Mejor”, Houston’s best new radio station. It’s so rewarding to be able to reach even more of the wonderful people in this great city. We’re going to shake up Houston mornings with great music, conversation and most of all, fun! Let’s get this party started!”

Piolín, best known for empowering his Latino audience to reach great heights, has a growing, passionate and loyal following from listeners of all ages, with huge social media engagement across Facebook at more than 2.4 Million total “Likes”, which places El Show de Piolín as one of the most-liked shows in all of U.S. radio and as the #1 most-liked show in Hispanic radio.

Born in Ocotlan, Jalisco, Mexico, Piolin left home at age 16 to live with relatives in Santa Ana, California. He worked in various media outlets during high school before pursuing his dream of becoming a Spanish language radio personality. After hosting his own channel on SiriusXM, “Piolin Radio”, from 2013-2014, Piolin formed his own production and syndication company, Alliance Radio Networks. In January, 2015, Piolin debuted his brand new morning show, El Show de Piolin, across more than 40 U.S. radio stations. The show is now heard on 52 stations from coast-to-coast.

La Mejor 104.5FM, KTBZ HD2, a station with only four months on air in the Houston market, has been incredibly successful and has shown high levels of popularity with Latino listeners in Houston.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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