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Mac Daniels Named PD Of KPLX/KSCS

96.3 KSCS Dallas CHR Rhianna Kanye Ellie Goulding 94.7 NashFM Nash FM WNSH New YorkCumulus Media has transferred Mac Daniels to Dallas to program Country duo 96.3 KSCS and “99.5 The Wolf” KPLX.

Daniels fills the void created by J.R. Schumann’s departure for SiriusXM in December. He had been programming Cumulus’ “92.3 Nash-FM” KSJO San Jose. Daniels has previously programmed WMZQ Washington, WYCD Detroit, KSKS Fresno and KASE/KVET Austin.

Cumulus Media announces that it has promoted Country programming veteran Mac Daniels as Program Director for heritage Country stations 99.5 The Wolf/KPLX-FM and New Country 96.3/KSCS-FM in Dallas. Daniels joins Cumulus Media Dallas from KSJO/NASH FM 92.3 San Jose, where he was Program Director. Daniels is a 30-year programming professional with 20 years in large and major market programming. He has also programmed stations including: WMZQ, Washington, D.C.; WYCD, Detroit; KSKS, Fresno; and KASE and KVET, Austin, where he was Operations manager for iHeart Media.

Early in his career, he was Assistant Program Director of KPLX Dallas, so this move marks a homecoming for Daniels. Daniels assumes his new position in Dallas on February 16, 2016.

Dan Bennett, Vice President/Market Manager for Cumulus Media Dallas said: “The KSCS/KPLX job called for someone with an impressive major market track record in Country and Mac’s accomplishments and experience are just what we need. His experience programming two competitive Country stations in the same market owned by the same company fits perfectly with our situation in Dallas.”

Daniels said: “ I am very excited for this opportunity to shepherd two of the nation’s leading Country music brands to greater success. The team assembled in DFW is poised for success in every platform. I am humbled that Dan Bennett, Mike McVay and Charlie Cook has placed their confidence in me for this role at two of the stations that are key to the success of Cumulus. I couldn’t be happier to be returning to Texas and to the Dallas/Fort Worth area.

Those who know me are well aware of my undying passion for this market and these specific radio stations. There are no words great enough to express the feeling of excitement I have at this moment.”

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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