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Double Flip In Northern Michigan

Coast FM 101.5 WMTE 97.7 WMLQ ManisteeMitten Media has flipped a pair of its stations in Manistee MI.

101.5 WMTE-FM, which the company recently closed on its acquisition of, has flipped to Soft AC as “101.5 Coast-FM“. That format had been heard on 97.7 WMLQ.

WMLQ is now simulcasting sister News/Talk 98.7 WLDN Ludington MI.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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