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iHeart & University Partner On Mobile FM Sports Talker

99.5 The Jag Mobile iHeartMedia University of South Alabama JaguarsiHeartMedia and The University of South Alabama are partnering to launch Sports “99.5 The Jag” W258AY Mobile AL on Saturday, April 2.

The new station will simulcast the Uncle Henry morning show from sister Conservative Talk 710 WNTM from 5-9am and Fox Sports Radio the rest of the day. USA’s Jaguar Sports Properties will have the right to program their own shows at any time as well as serve as flagship of the school’s football, mens and womens basketball, baseball, softball and select other sports play-by-play coverage. As part of the deal the school’s football coverage will move from iHeart AC 99.9 WMXC to Classic Rock “96.1 The Rocket” WRKH.

The new format will give a direct FM Sports competitor to Dot Com Plus’ 105.5 WNSP Bay Minette.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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