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WNKT Columbia To Become “The Game”

We’ve been following the multi-faceted South Carolina frequency/programming shifts rather closely. Last month Citadel blew up AC WSUY Charleston in favor of Country “96.9 The Wolf” in preparation of sister WNKT’s “Cat Country 107.5” move into the Columbia market. That will occur on Monday, November 12 as the station will go Sports as “107.5 The Game”.

The State reports that Bob Shields, the sports director at WLTX-TV will host mornings, Jay Phillips and former Philadelphia Eagle Duce Staley from 1 to 4pm, Brian Custar and University of South Carolina basketball and baseball play-by-play host Mike Morgan from 4-7pm. Citadel has the broadcast rights to USC sports, which should give the station a solid foundation to build upon.

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Lance Venta is the Owner and Publisher of and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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