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New Format Coming to 96.3 New York

X96.3 X 96 96.3 WCAA La Kalle Luis Jimenez Univision WQXR

With Univision completing its acquisition of 96.3 in New York from the New York Times company and transfer of 105.9 and the WQXR assets to WNYC, they did not bring the “La Kalle” name and format along for the ride. Since its takeover of 96.3 last night, WCAA has been stunting with sweepers promoting a new format launch Thursday, October 15 at 6:00am. Univision may have inadvertently given away the new station’s name as “96 X” was placed on the RDS text data for the new station. We’ve confirmed that Univision registered X963FM.com on October 2.

Additionally, WCAA Morning Host Luis Jimenez’s website features a banner announcing his return on the 15th.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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