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Something Brewing in Jacksonville?

Planet Radio 107.3 WPLA Jacksonville The Brew

Since the launch of Cox Radio’s Alternative “X102.9” WXXJ in February, Clear Channel Active Rock “Planet Radio 107.3” WPLA Jacksonville, FL has dropped in the ratings from a 5.7 to 2.5 12+. Has Clear Channel seen enough?

Based on yesterday’s registration of 1073thebrew.com, we’d say yes. “The Brew” is an 80’s heavy Classic Rock brand used by Clear Channel in Milwaukee, Omaha, Columbus, and Portland, OR. The would take WPLA out of competition with WXXJ and would attack Classic Rock WFYV “Rock 105” head-on.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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