Univision Spanish CHR “La Kalle 98.3” WRTO-FM Miami will become “Mix 98.3” WURM tomorrow at 6am. Mix983.com was registered anonymously in May and is already pointing to “La Kalle’s” website. The WURM calls were applied for by Univision on June 15. Facebook and Twitter accounts for the new station are already active.
WRTO has been running commercial-free and jockless for the past few weeks in preparation of tomorrow’s flip.