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Sacramento’s Bomb Getting Hot

Hot 103.5 The Bomb KBMB Entravision Sacramento

Entravision Communications’ Rhythmic CHR “103.5 The Bomb” KBMB Sacramento is in the process of shifting to a more Mainstream presentation. Syndicated morning host Big Boy will be dropped in favor of a “More Music Morning” show. Entravision registered Hot1035Radio.com last week, currently pointing to a splash page for KBMB being “Under Construction”.

A shift to Mainstream will place KBMB in more direct competition with Entercom’s “107.9 The End” KDND as opposed to CBS’ Rhythmic 102.5 KSFM.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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