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Talking Big In Syracuse

1059 BigTalker LiteRock Lite Rock 105.9 WLTI Syracuse Big Talk Talker

Update 3/3: After a short stunt with TV Theme Songs, “105.9 The Big Talker” launched today in Syracuse. More at CNYRadio.com.

Update 2/22: Citadel quickly confirmed our report of WLTI flipping to FM Talk as “105.9 The Big Talker“. The new lineup will include the syndicated Bob & Tom in the mornings, and a local show hosted by Gary Nolan from 4 to 7pm. Nolan began his talk career in Syracuse, but was most recently hosting afternoons at “Eagle 93.9” KSSZ in Columbia, MO. Other hosts in the lineup include Stephanie Miller, Michael Smerconish, Dave Ramsey, and Mark Levin. For more on the story visit our friends at CNYRadio.com.

Original Report 2/20: With rumors swirling about Citadel flipping one of its FM stations in Syracuse, NY to Talk we can confirm there are domain registrations to back up such a move. 1059TheBigTalker.com and 1059BigTalker.com were registered in late January by Citadel. 105.9 is currently the home of low-rated AC “Lite Rock 105.9” WLTI. Citadel owns two other stations nationally on 105.9, neither of which seem likely destinations for a “Big Talker”: Rock WVRX Washington, DC (CBS uses the Big Talker moniker on 1580 WHFS there) and Country WGKX Memphis, TN.

Elsewhere in Syracuse, Citadel seemingly has decided on a new moniker for 1260 WNSS when it loses its ESPN Radio affiliation on March 5. Score1260.com and TheScore1260.com were registered at the same time as the aforementioned BigTalker domains in late January.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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