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Z94.5 Debuts In Santa Barbara

Z94.5 Z 94.5 FM KFYZ La Preciosa KSPE 1490 KIST Santa Barbara

Update 12/23: The flip to “Z94.5” took place on Tuesday afternoon. While branded as “Santa Barbara’s Hit Music”, the station is more of a Rhythmic AC then CHR. The station is airing a mix of current hits and upbeat pop from the 70’s on.

Here’s a sample hour of Z94.5 from December 23 at 4:00pm:
Black Eyed Peas – I Gotta Feeling
Nu Shooz – I Can’t Wait
Usher – U Don’t Have To Call
Pink – Raise Your Glass
Keri Hilson – Knock You Down
Hi-Five – I Like The Way
Mike Posner – Cooler Than Me
Fat Joe – What’s Luv
Cameo – Word Up
Katy Perry – Firework
Akon – Right Now
Next – Too Close
Blu Cantrell – Hit ‘Em Up Style
Tone Loc – Funky Cold Medina

Original Report 12/11: A format change is imminent at Rincon Broadcasting’s Spanish Oldies “La Preciosa 94.5” KFYZ Santa Barbara, CA. Z945FM.com was registered by the company earlier this week pointing to the website for now defunct “Progressive Talk 1490” KIST. In Mid-September 1490 began simulcasting 94.5 as both stations change call signs. 1490 took on the KSPE calls that had been on 94.5, while 94.5 became KFYZ.

The logo depicted here appears in a few places on the website, calling the station “Z94.5 Santa Barbara’s Hit Music”. The market is one of the few right now without a Mainstream CHR. The station will place itself in competition with Cumulus Rhythmic CHR “103.3 The Vibe” and Modern AC KRUZ 97.5.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

2 Comments


  1. I Notice 94.5 Is playing A lot Christmas Songs Today


  2. Site has Gone Live! With a New Look To Most Likly To flip This weekend

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