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The Coast Is Coming To Sarasota

Santa 92.1 MyFM My FM The Coast CoastFM WLTQ Sarasota Port Charlotte Clear Channel

Update 12/26: As we’ve expected for the past two months, WLTQ has flipped to AC as “92.1 The Coast“.

Original Report 10/27: As November 1 approaches, we’re going to begin to see flips to Christmas Music begin in earnest.

One of the first places we’ll see the format appear as a bridge to a format change is in Sarasota, FL. Clear Channel registered Santa921.com and is currently in the midst of building a new site for what is now Hot AC “92.1 My-FM” WLTQ.

The registration was made at the same time as a few other domains that indicate the demise of current Hot AC format after the holidays in favor of a Mainstream AC approach. The Santa921.com registration was made along with ones for 921CoastFM.com, 921TheCoast.com, and Coast921.com.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

1 Comment


  1. The website is up, and on the “browser” (where you sometimes see the name of the website, just above the address bar), you can see “WLTQ-IP”.

    So it is coming.

    Probably next Tuesday (November 1st).

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