Clear Channel will launch an Alternative Rocker targeting the college populations of Blacksburg, Christiansburg and Radford, VA.
96.7 W244AV Blacksburg has been simulcasting Rock 96.3 WROV Martinsville/Roanoke but will soon switch to rebroadcasting the Premium Choice “Alt Project” feed via WROV-HD2. 967TheAltProject.com has been registered for the translator.
The coverage area of the translator serves Virginia Tech University and Radford University among others in the New River Valley.