There are pros and cons for both frequencies. Sports “105.3 The Fan” KRLD-FM is currently the lowest rated full coverage FM in the market with a mere 1.2 share, however it is the flagship station for the Dallas Cowboys and part of CBS’ growing FM Sports portfolio. Spanish CHR “Mega 107.5” KMVK is does much better with a 2.8, but its 16.5kW class C1 signal has deficiencies in the northern reaches of the Dallas/Fort Worth market when compared to 105.3, or Clear Channel’s “106.1 Kiss-FM” KHKS and “102.9 Now” KDMX.
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.