Amping Up In Dallas?

Amp AmpRadio AmpRadioDFW Dallas Fort Worth Mega 107.5 KMVK 105.3 The Fan KRLD-FMWas Clear Channel’s rebranding of 102.9 KDMX Dallas to “102.9 Now” on Friday in order to protect itself from a coming entry into the local CHR wars by CBS?

CBS today has registered a trio of domains via MarkMonitor for potential use in Dallas.,, and

There are pros and cons for both frequencies. Sports “105.3 The Fan” KRLD-FM is currently the lowest rated full coverage FM in the market with a mere 1.2 share, however it is the flagship station for the Dallas Cowboys and part of CBS’ growing FM Sports portfolio. Spanish CHR “Mega 107.5” KMVK is does much better with a 2.8, but its 16.5kW class C1 signal has deficiencies in the northern reaches of the Dallas/Fort Worth market when compared to 105.3, or Clear Channel’s “106.1 Kiss-FM” KHKS and “102.9 Now” KDMX.

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