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Fan Blowing in Baltimore?

Is CBS getting ready to move its sports talker in Baltimore from AM to FM? A few new domain registrations seem to point in that direction as the company registered sportsradio1057.com, sportsradio1057thefan.com, and 1057thefan.com last week.

105.7 is currently FM Talker WHFS, which has attempted to reinvent itself a few times from its beginnings as a local outlet for Howard Stern and Don & Mike to its current mix of locally based Hot Talk and Issues talk and Sports. 105.7 is currently the Flagship station for Baltimore Orioles baseball and University of Maryland Football and Basketball along with local sports talk at night.

CBS currently operates “ESPN 1300” WJFK in Baltimore with local midday and afternoon hosts flanking the ESPN network programming. Combining all the local sports programming on the FM signal could be a strong cornerstone for a new station.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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