Update 7/1: Just a rebranding. 93.1 KPLV has renamed itself as “My 93.1” with no other changes.
Original Report 6/30: Is a rebranding or outright format change on its way to Clear Channel CHR “93.1 All The Hits” KPLV Las Vegas?
Clear Channel registered My931Vegas.com for the station on Friday. One of many stations playing a form of CHR in the Las Vegas market, KPLV’s 3.0 share ranked it 16th among subscribing stations in the May PPM monthlies.