While we await the official launch date of CBS’ FM Sports launch at WZGC Atlanta, we now know the station will be branded as “92.9 The Game“.
Following up on the Atlanta Journal-Constitution’s Rodney Ho’s report that it would be “the likely name”, we can confirm that it will indeed be the brand name. A Twitter account has gone live at @929TheGame with the logo seen here. CBS has registered multiple Sports related domains over the past two months including 929TheGame.com and 929FMTheGame.com.
CBS also registered a number of domains for brand names that didn’t make the cut. Among the other brands looked at are: Sports929.com, 929TheTeam.com, 929SportsHub.com, 929AtlantaSports.com, 929Sports.com, 929SportsStream.com, 929ThePlay.com, 929ThePlaybook.com, 929TheSportsEdge.com, 929TheSportsLeader.com, and 929TheSportsReport.com.
CBS still has not announced any other particulars related to the Game including launch date and lineup. The current occupant of the frequency, AAA “92.9 Dave-FM” will go jockless this weekend after running a three day long radiothon for Children’s Healthcare of Atlanta and a 92 song farewell countdown on Saturday.