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The Amp Goes To Disney World?

Amp Radio AmpRadio WOMX Orlando Fresh 102.7 WWFS 92.3 K-Rock WXRK New York Movin 99.7 KMVQ San Francisco

The radio industry has been buzzing with possible future locations for CBS’ “Amp Radio” now that KLSX in Los Angeles has flipped. So far, there’s a lot of decoys out there (especially thanks to celebrity blogger trampradio.com) and a number of other people squatting on domains they think may be in the future.

However, CBS Radio has registered one other domain that points to a possible future Amp location not on anybody’s radar: Orlando. AmpRadio1051.com was registered yesterday by CBS Radio. The only 105.1’s in CBS’ portfolio are struggling Hot AC “Mix 105.1” WOMX Orlando and more successful Country KNCI Sacramento.

WOMX has dropped steadily in the ratings over the course of 2008 and a flip to CHR could help CBS cut down two competitors while helping a sister station. Clear Channel CHR “XL 106.7” WXXL and Cox Rhythmic “Power 95.3” WPYO would take the biggest hit from from a direct CHR competitor. CBS sister Urban “102 Jamz” WJHM would rise above those two should that happen.

As far as New York or anywhere else goes. Just a bunch of decoys and squatters. Unless that’s what CBS wants us to think.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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