A rebranding is on its way to Beasley Broadcasting’s Rhythmic Oldies “105.7 The Oasis” KOAS Dolan Springs, AZ/Las Vegas.
Beasley registered OldSchool1057.com for the station, which began branding itself as “Old School 105.7 The Oasis” earlier this year as it shifted from Rhythmic AC to Rhythmic Oldies. The move has paid off in the ratings as the station has trended up from a 3.8 share in September to 5.1 in November.
The next step appears to be to drop its current “Oasis” moniker, which dates back to the station’s former Smooth Jazz format, to focus on the brand that has accompanied the station’s upswing. A new Facebook page for the station tags it as “The Valley’s Old School Station, Old School 105.7”