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Sunny Shines In Salt Lake City

Sunny 103.1 KSQN KLO-FM 1430 KLO Salt Lake CityUpdate 6/5: 103.1 has finally dropped its simulcast of 1430 KLO and flipped to AC “Sunny 103“, nearly three months after changing call letters to KSQN.

The new station is branding itself as “The Best Variety of the 70s Thru Today”.

Original Report 3/21: Capital Broadcasting is planning a change in Salt Lake City.

Conservative Talk 103.1 KLO-FM Coalville changed call letters to KSQN on Thursday. Concurrently Sunny103FM.com was registered anonymously.

KLO-FM and simulcast partner 1430 KLO Salt Lake City registered a 0.5 share in the February PPM ratings released this week. Our expectation is a Soft AC format to flank sister Hot AC “Now 97.9” KBZN to compete with Bonneville’s market leading 100.3 KSFI.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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