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Game Launches In Eastern NC

94.3 The Game WRHD Greenville NC Inner Banks Fox SportsUpdate 8/10: WRHD will make the flip to Sports “94.3 The Game” on Monday, August 11.

The new lineup on The Game will feature simulcasts from Capitol Broadcasting’s Raleigh stations in mornings and afternoons and national programming from Fox Sports Radio. “The World’s Strongest Morning Show” with Mike Maniscalco and Mark Thomas from 620 WDNC will air from 6-9am, followed by a delayed broadcast of Fox Sports Daybreak from 9am-12pm and Jay Mohr Sports from 12-3pm. Adam Gold and Joe Ovies from “99.9 The Fan” WCMC-FM Holly Springs will follow from 3-6pm and local specialty shows in the 6pm hour. Fox Sports Radio programming will return for nights and overnights.

Original Report 7/29: Inner Banks Media will launch an FM Sports Talker in Greenville, NC.

Owner Henry Hinton first made the announcement last week on the Twitter account of News/Talk 103.7 WTIB Williamston.

Inner Banks has registered 943-TheGame.com (personally a baffling registration when the simpler 943TheGame.com and TheGame943.com are available as of this writing), indicating that AC “Star 94.3” WRHD Farmville will be the station heading to Sports. A Twitter account with the new station logo decked out in the colors of the hometown East Carolina University Pirates is also in place.

In addition to WRHD and WTIB, Inner Banks Media also owns “Thunder Country 96.3” WRHT Morehead City and News/Talk 94.1 WNBU Oriental/New Bern.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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